Marketing

Indicates if the Opportunity is a marketing development fund (MDF) funded activity.

Specifies the Opportunity marketing campaign code. The Amazon Web Services campaign code is a reference to specific marketing initiatives, promotions, or activities. This field captures the identifier used to track and categorize the Opportunity within marketing campaigns. If you don't have a campaign code, contact your Amazon Web Services point of contact to obtain one.

Specifies the Opportunity's channel that the marketing activity is associated with or was contacted through. This field provides information about the specific marketing channel that contributed to the generation of the lead or contact.

Indicates if the Opportunity was sourced from an Amazon Web Services marketing activity. Use the value Marketing Activity. Use None if it's not associated with an Amazon Web Services marketing activity. This field helps Amazon Web Services track the return on marketing investments and enables better distribution of marketing budgets among partners.

Specifies the marketing activity use case or purpose that led to the Opportunity's creation or contact. This field captures the context or marketing activity's execution's intention and the direct correlation to the generated opportunity or contact. Must be empty when Marketing.AWSFundingUsed = No.