type

The type of the attribute, selected from a list of values.

LiveRamp supports: NAME | NAME_FIRST | NAME_MIDDLE | NAME_LAST | ADDRESS | ADDRESS_STREET1 | ADDRESS_STREET2 | ADDRESS_STREET3 | ADDRESS_CITY | ADDRESS_STATE | ADDRESS_COUNTRY | ADDRESS_POSTALCODE | PHONE | PHONE_NUMBER | EMAIL_ADDRESS | UNIQUE_ID | PROVIDER_ID

TransUnion supports: NAME | NAME_FIRST | NAME_LAST | ADDRESS | ADDRESS_CITY | ADDRESS_STATE | ADDRESS_COUNTRY | ADDRESS_POSTALCODE | PHONE_NUMBER | EMAIL_ADDRESS | UNIQUE_ID | IPV4 | IPV6 | MAID

Unified ID 2.0 supports: PHONE_NUMBER | EMAIL_ADDRESS | UNIQUE_ID

Normalization is only supported for NAME, ADDRESS, PHONE, and EMAIL_ADDRESS.

If you want to normalize NAME_FIRST, NAME_MIDDLE, and NAME_LAST, you must group them by assigning them to the NAME``groupName.

If you want to normalize ADDRESS_STREET1, ADDRESS_STREET2, ADDRESS_STREET3, ADDRESS_CITY, ADDRESS_STATE, ADDRESS_COUNTRY, and ADDRESS_POSTALCODE, you must group them by assigning them to the ADDRESS``groupName.

If you want to normalize PHONE_NUMBER and PHONE_COUNTRYCODE, you must group them by assigning them to the PHONE``groupName.